Collecting feedback from customers, users, and subscribers is essential for every business. It helps you find loopholes, identify opportunities, and you understand your ideal customers better. Importantly, the data collected helps you in product development, marketing, CRO, user experience, and customer services.
Over 52% of consumers expect businesses to take action based on customer feedback. This is because they want businesses to fix issues and improve UX. Customers are aware of the importance of participating in surveys as it is the only way they can share feedback with businesses. As much as 83% of consumers participate in at least one survey a year to share their feedback.
Businesses have multiple ways to collect feedback from customers. You can do it via your website, mobile app, email, social networking sites, text messages, and others. Research, however, shows that the best feedback collection method is email with a whopping 25% response rate (more than any other feedback collection channel).
Your subscribers can fill an email survey based on their preference and whenever they get the time as opposed to a survey on your website that they have to fill right on spot.
However, sending emails specifically for feedback turns out to be too monotonous. After all, people don’t subscribe to receive survey emails every now and then.
Thanks to Emojics email signature feedback that lets you collect feedback from each email you send.
Let’s see what email signature feedback is and how you can use it to collect feedback from your subscribers without being pushy.
What is Email Signature Feedback?
Email signature feedback is an email feedback type where the survey is added to the email signature. It could be a question, a link to an external survey, emojis, or any other type of survey. With Emojics, you can create email signature feedback with a smiley face that lets you collect feedback instantly with a single click from the subscriber.
When using email signature feedback, you need to consider a few things:
- The survey needs to be a single yet short question. Avoid asking multiple questions in an email signature feedback.
- Make it easy for subscribers to participate in the survey. Smiley face feedback is one way to make it easier for subscribers to participate in the survey.
- Ensure that email signature feedback occupies minimal speed. It must not be more prominent than the email copy.
- The survey must be relevant to the email content.
- Avoid repetition. Use a different email signature feedback in each email you send.
Here is an example of an email signature feedback with a smiley face that you can use after solving a customer complaint. Simply ask how they would rate the support they receive. Customers can select a relevant emoji to share their feedback:
Similarly, you can use email signature feedback for collecting any type of feedback be it related to the product, a recent customer interaction, purchase, email copy, or anything else.
Why Email Signature Feedback?
What makes email signature feedback so special and why you should care about it? Why not use traditional email feedback?
Well, several things make email signature feedback better than conventional email feedback especially when email signature feedback is coupled with emojis:
1. Optional Survey
Probably the best thing about an email signature survey is that it is optional. The email isn’t aimed at feedback collection rather the survey questionnaire is added in the signature as an add-on.
This makes it the least annoying.
The problem with email feedbacks, normally, is that the email is specifically sent for feedback collection and this turns away the respondents. They’ll delete your email right away. However, in the case of email signature feedback, subscribers can’t delete your email because it contains other valuable information.
For example, if you have added an email signature survey in an informative email related to a new product feature. The subscribers, in this case, won’t delete or skip the email as it has valuable information.
And since, the purpose of the email is to deliver valuable information, the survey in the signature seems optional. This significantly increases response rate as your subscribers will want to return the favor because you have been nice to them by not being annoying or pushy for participating in the survey.
An email signature feedback with a smiley face or emojis is easy to participate in. Respondents don’t have to write anything, and they don’t have to read multiple answers to find the best one.
All they have to do is select an emoji and that’s all.
People, in general, love interacting with emojis. Research shows that 70% of people use emojis as they can express their feelings accurately with emojis. Another study found that emojis are friendlier than text, and are, therefore, preferred by people at larges for communication.
This convenience of participating in an emoji email signature survey makes it an ideal survey type for your subscribers.
3. Not Annoying
Yes, email signature feedback isn’t annoying at all as it is optional and sits towards the end of the email. Those who aren’t interested in participating can skip it and they’ll not get any notifications or reminders to participate in the survey.
The best thing about email signature feedback is that it doesn’t come with any reminders or notifications. In fact, it doesn’t show its presence rather it is hidden unless your subscribers scroll and move towards the end of the email.
Since it isn’t annoying, email signature feedback won’t result in a high unsubscribe rate and spam reporting.
4. Avoid Spam
One of the major issues with email feedback is that it is marked spam by the email provider. Spam filters are quick at catching feedback emails. Email survey feedback has a significantly low probability of getting caught by a spam filter.
Because the email itself is valuable and the survey is just an optional part. Valuable and informative emails aren’t marked spam by email providers. You can easily avoid spam with email signature surveys.
How to Use Email Signature Feedback with Emojics
Emojics provides you with an easy-to-use email signature feedback tool that lets you collect feedback from your subscribers and customers via emojis. Adding your survey in an email signature is a straightforward process.
Here is how to do it:
- Click here to create an account with Emojics by choosing a relevant plan.
- Once you sign up, log in with your credentials and select an email widget.
- Personalize your email widget to your liking.
- Integrate your email marketing tool.
- Add the email widget in the signature of the email campaign of your choice.
- Schedule your email.
- You are all set to collect feedback from the email signature survey.
The benefits of email signature survey make it an ideal approach to collecting feedback. The fact that it isn’t annoying is the best thing. You can collect useful data from your subscribers without spamming them.
Emojics has an easy-to-use yet powerful email signature feedback with a smiley face feature that you can use to collect feedback from your subscribers like a pro. You can get started right away by signing up for a relevant Emojics plan.