Generating leads is one of the biggest marketing challenges ever. According to the State of Inbound report, 63% of marketers rate generating traffic and leads as their top marketing challenge.
How about if you can overcome this huge marketing challenge and solve your lead generation problem starting today?
This article will cover some of the most innovative techniques to generate new leads almost instantly or with minimal effort.
Let’s dive in.
Innovative Ways to Generate New Leads
1. Inbound Reaction Feedback
The Inbound reaction feedback is a strategy that uses users’ emotions to boost engagement and increase conversion rate. Readers use emojis to express what they think about a piece of content.
Reaction buttons let users share their feelings with the help of emojis. It is a great way to convert visitors into subscribers.
The reaction buttons help you understand what visitors feel about your content. Are they angry, happy, sad, or neutral?
This helps you create better content that your target audience loves to read. Research shows that using emojis increase engagement by 15%.
Emojics is a great tool that lets you use reaction buttons to generate targeted leads based the emoji selected.
Install Emojics widget on your website, customize it, and start generating leads. When a visitor clicks an emoji, a sign-up form pops up.
These forms are customizable so as the emojis, so you don’t have to necessarily ask visitors to subscribe to your newsletter. The idea is to take instant feedback from your readers.
For instance, if readers select a positive emoji, you can ask them to subscribe to get similar new posts via email and when readers select a negative emoji, you can send a quick survey asking them what they didn’t like.
This simple lead generation technique works because people love using and interacting with emojis. Instead of using old-fashioned smart bars and annoying popups, you should shift to reaction buttons to generate leads.
If you wish to see how these reaction buttons work, this post uses reaction buttons at the end. Scroll down and see how emojis can help you generate new leads based on reader’s feelings.
2. Q&A Platforms
Question and answer platforms are a great place where you can generate leads.
Because you get a chance to answer questions people have asked that’s relevant to the content and/or product you’re promoting.
The idea is to write answers that actually help others and don’t appear as spam. You can promote your landing page within your answer as long as it is relevant and doesn’t make you look like a spammer.
But the best place to promote your landing page is your bio. Make sure you use it smartly.
Quora is best in the game and has no match.
Quora is huge and one of the most used Q&A platforms. People visit Quora to ask questions, people respond to these questions, follow others, and interact.
It lets you reach your target audience, respond to their queries, solve their problems, and you can generate leads in the process. It works exceptionally well for the fact that you’re actually trying to solve a problem by answering a question.
This provides you with a great chance to drive targeted traffic to your landing page and generate leads.
Josh Fechter generated 3000 leads by promoting a free eBook in his bio on Quora.
And he has well over 22K followers.
You can link to your blog posts, landing pages, lead magnets, or whatever you like from Quora. There are no restrictions. The whole idea is to send traffic to a page that’s highly relevant and where you can collect visitor’s information.
3. Instant Messaging
Chatbots and instant messaging apps are taking the world. While these messaging apps are great for customer services but when it comes to lead generation, chatbots can help a lot.
Helloumi increased its visitor to trial conversion rate 4x with the help of a chatbot.
A chatbot initiates a conversation with the visitors and they have to enter their email address to respond and proceed. That’s where you get your lead and the visitors get answers to their queries.
It’s a win-win.
Chatbots help generate new leads because they don’t force visitors to complete a sign-up form instead they offer help. It works just like live chat where a human customer support agent will provide help to a potential customer.
You can either use traditional live chat or a chatbot to generate leads on autopilot.
Since chatbots are more efficient, cost-effective, and customizable, therefore, they should be your preference.
Chatfuel is a great option to get started. It lets you create your own AI chatbot that’s highly customized.
4. Story Sharing Platforms
There are story sharing sites or as we know them ‘blogging networks’ that you can use to publish great content that will drive traffic and leads.
The best part: You don’t have to create new content to publish on these networks instead you can republish your blog posts with a powerful CTA to a landing page for generating leads.
I love Medium when it comes to sharing stories with my audience.
How many times do you see a Medium post in search results outranking some big authority sites?
I see medium posts in the first place for more than half of the search queries I run on any given day. Here is a recent example.
That’s how you can use Medium to promote your content, rank high in Google, and generate leads for your business.
You just need to publish awesome content, follow others, and spend time on the platform. Leave the rest on Medium.
5. Interest-Based Lead Magnets
A lead magnet is an incentive that you offer to visitors in exchange for their email address. The whole idea is to offer something so valuable and interesting to the visitors that they cannot resist sharing their information and opt for the lead magnet.
Everyone is using lead magnets these days, so how is it an innovative lead generation idea?
Using a lead magnet isn’t what makes you smart rather what you offer as a lead magnet to the visitors is what matters.
Use interest-based highly personalized lead magnets.
That’s the whole point.
You have to create at least one lead magnet to target one problem that a buyer persona is facing. Let’s say you have 5 buyer personas and each buyer persona has 3 big problems that your product solves, you need to create 3 lead magnets for each buyer persona.
HubSpot is doing it. They offer extremely targeted and personalized lead magnets based on the type of content a potential customer is reading.
This is the lead magnet you’re offered when you’re reading a blog post on developing a content strategy.
Here is a lead magnet that you get to see in an email marketing post.
Yes, this means you have to create a lot of lead magnets to generate leads. It might get expensive but new leads will be extremely targeted.
If you know how to repurpose content, creating new lead magnets won’t be an issue.
6. Content Syndication
Republishing your entire blog post or snippet on content syndication platforms, blogs, and third-party sites is one of the best ways to generate leads as well as targeted traffic.
All the leading websites like CNN and the New York Times syndicate content all the time.
Because everyone loves sharing best content with their audience.
BestSelf grew to a $2 million company with content marketing and content syndication.
You can republish your blog post on content syndication platforms. The best is none other than Scoop.it. You can publish your blog posts which others can share with their audience with a link back to your website.
You can also reach out to sites in your niche that you know republish content. And a lot of authority sites syndicate content provided it is extraordinary.
Here is an article.
This post is syndicated on The Next Web.
This article is syndicated from LinkedIn and is republished on Business Insider.
When your article is syndicated, you need to add a call-to-action to a relevant lead magnet within the article.
However, it isn’t necessary because someone who likes your post will visit your blog and that’s where you can generate new leads.
7. Gated content
Gated content includes any content that’s extremely valuable and your audience is willing to exchange its information in order to get access to the content.
Statistics show that as much as 80% of B2B content is gated. You can gate any content type such as blog posts, videos, eBooks, and more.
Don’t confuse gated content with a lead magnet. Have you ever visited HBR.org? They have their blog posts gated.
You can read up to 3 articles for free per month. If you wish to read more articles, you have to create a free account.
Once you create a free account, you can read 6 free articles a month. You have to switch to a paid subscription if you wish to read more articles.
This is what gated content is.
In order to be successful at generating new leads by gating your content, you should have killer content or you should offer extremely valuable content.
A decent approach is to gate your best content. Let people read a portion of it and then ask for a subscription once they are at a stage where they cannot leave without reading the whole piece.
Similarly, you can gate videos.
As long as you have great content that people are craving for, you can gate any type of content and generate new leads at no additional cost.
Mastering lead generation gets easier if you have the best resources and knowledge. I’m sure the innovative techniques to generating new leads discussed above will add a few good leads into your system every week.
You can get started immediately and you’ll start seeing results in a few days.